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Mainstream Culture Didn't Die. It Just Moved Downstream From Niche. Research Proves. Why it Matters According to YouTube and NRG, mainstream culture didn't disappear. It just changed direction. The old model moved top-down. A studio, a network, a label, or a major brand declared something
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Why Winning the Next Generation Is About Betting on Stories That Feel Like Somewhere Real Why it Matters Two-thirds of the series catalog on both Netflix and Prime Video is now international content. Not as a niche offering. As what both platforms are now built on. And the most
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Local to Local: What Prime Video's $2 Billion Investment Means for Latin American Content and the PR Teams Behind It Why it Matters Prime Video just announced a $2 billion investment in Latin America between 2027 and 2030. For years, Latin American content operated under an export model.
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📣 This week's edition comes with news of our own: inFocus is expanding into Mexico 🇲🇽, and evolving into a house of three practices, alongside my new partner in this next chapter, Carolina Abulafia. inFocus PR continues as our founding communications practice. inFocus ICON is new, brand advisory for creators
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Jorge Ramos, Don Lemon, and YouTube's Upmarket Bet: Trust Travels With the Person, Not the Network Why it Matters YouTube just doubled the bar to enter its Partner Program. The instinct is to read this as YouTube shutting the door on small creators. But what if the more
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Samsung TV Plus Is Hollywood's New Pre-Release Window. Is Your Campaign Built for It? Why it Matters AI is making everything look the same. And brands are responding by going somewhere AI can't easily follow: culture. Lemonade launched graffiti-like billboards across multiple cities this
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How Ted Lasso Night at CPKC Stadium Embodies the 2026 Publicity Playbook Why it Matters Apple TV and the Kansas City Current didn't throw a party to promote Ted Lasso Season 4. They built a night that made two entirely different fanbases feel like they'd found
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How Do You Promote a Sport That Fits in TikTok? The MicroSports PR Problem Why it Matters The emergence of MicroSports. Sports broadcasting was always defined by two things: the event itself and the ancillary content surrounding it. Multi-hour pre-game panels, bloated shoulder programming designed to keep audiences
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Y2K Is Back and Gen Z Never Lived It. That's Exactly Why It's Working. Why it Matters Nostalgia, right? The aggressive resurgence of Y2K-era branding, spearheaded by legacy brands like Gap, Coach, Bath & Body Works, and Pizza Hut, is turning heads in marketing strategy.
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Streaming Is Getting Older. Publicity Needs to Catch Up Why it Matters The revelation that streaming audiences are rapidly aging, inching closer to the historic demographic profile of legacy linear television, represents a wow shift for the digital entertainment. For over a decade, there was a singular promise: streaming platforms
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Is Stan Culture The New Hollywood PR Crisis? Why it Matters The volatile, increasingly hostile relationship between publicists and stan culture exposes what has fundamentally changed in the mechanics of entertainment PR. For years, studios and celebrity representation teams treated superfans and hyper-dedicated fan accounts as a free, decentralized
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The Odyssey, Nolan, and the War on Influencer Access Why it Matters Universal Pictures' decision to completely scrap standard influencer screenings for Christopher Nolan's upcoming summer epic The Odyssey is a shocking moment in contemporary movie marketing. For the past several years, the dominant Hollywood playbook for