inFocus
inFocus PR is a communications leadership firm for entertainment and media brands in Latin America and the U.S. Hispanic market. Culturally fluent. Strategically driven.
inFocus is a communications, culture, and creator brand house for entertainment, media, and innovation brands in Latin America and the U.S. Hispanic market.
True connection happens when brands understand the cultural nuances of the markets they're entering and communicate with authenticity. Not translated messages. Not borrowed strategies. Real cultural intelligence, backed by people who've already done it.
Most firms execute tactics. inFocus starts with the thinking: what your brand, your talent, or your campaign should stand for, how it should be perceived, and what it needs to say to the audiences that matter most.
What We Do
inFocus operates as three connected practices. inFocus PR builds reputation through brand communications, publicity, and messaging, from streaming platform launches, series premieres and film campaigns to market entries, crisis situations, and executive visibility. inFocus ICON builds the brand behind creators and talent, moving them from creator to icon. inFocus Creator builds creator partnerships and influencer marketing campaigns that turn attention into culture. From Mexico and Brazil to U.S. Hispanic audiences, we know how messaging needs to shift between markets without losing consistency.
Who We Work With
Studios, streaming platforms, entertainment brands, and talent operating across the Americas. Creators and influencers ready to move beyond the algorithm. Clients and brands who understand that cultural fluency is not optional. That presence without purpose is just noise.
The People
Spotlight is written by Gabriel Andriollo, Founder and CEO of inFocus. Recognized in PR Week's 40 Under 40. Lecturer at the University of Florida. A career built at the intersection of culture, storytelling, and strategic communications, including senior leadership roles at HBO Max, TelevisaUnivision, and ViX, across Latin America and the U.S.
inFocus's expansion into Mexico is led in partnership with Carolina Abulafia, Managing Partner of inFocus Mexico, bringing 25+ years building brands at Disney, Nickelodeon, HBO Max, and, more recently, in digital and creator economy work.
Work With Us
Based in Miami, FL.
🔗 infocuspr.com