A special edition on the business of creators, personal brand, and what the creator economy still gets wrong. Creators Deserve Their Own Airspace. But Who Is Building Their Brand to Fill It? Why it Matters The creator economy is building its own version of the TV upfront. And the most
Why it Matters I just came from Soccerex Miami 2026 at Inter Miami's Nu Stadium. Lots of panels and speakers. Three days at the center of the business of soccer in the Americas. And before you dismiss this because you think it's only a sports marketing
Mainstream Culture Didn't Die. It Just Moved Downstream From Niche. Research Proves. Why it Matters According to YouTube and NRG, mainstream culture didn't disappear. It just changed direction. The old model moved top-down. A studio, a network, a label, or a major brand declared something
Why Winning the Next Generation Is About Betting on Stories That Feel Like Somewhere Real Why it Matters Two-thirds of the series catalog on both Netflix and Prime Video is now international content. Not as a niche offering. As what both platforms are now built on. And the most
Local to Local: What Prime Video's $2 Billion Investment Means for Latin American Content and the PR Teams Behind It Why it Matters Prime Video just announced a $2 billion investment in Latin America between 2027 and 2030. For years, Latin American content operated under an export model.
📣 This week's edition comes with news of our own: inFocus is expanding into Mexico 🇲🇽, and evolving into a house of three practices, alongside my new partner in this next chapter, Carolina Abulafia. inFocus PR continues as our founding communications practice. inFocus ICON is new, brand advisory for creators
Jorge Ramos, Don Lemon, and YouTube's Upmarket Bet: Trust Travels With the Person, Not the Network Why it Matters YouTube just doubled the bar to enter its Partner Program. The instinct is to read this as YouTube shutting the door on small creators. But what if the more
Samsung TV Plus Is Hollywood's New Pre-Release Window. Is Your Campaign Built for It? Why it Matters AI is making everything look the same. And brands are responding by going somewhere AI can't easily follow: culture. Lemonade launched graffiti-like billboards across multiple cities this
How Ted Lasso Night at CPKC Stadium Embodies the 2026 Publicity Playbook Why it Matters Apple TV and the Kansas City Current didn't throw a party to promote Ted Lasso Season 4. They built a night that made two entirely different fanbases feel like they'd found
How Do You Promote a Sport That Fits in TikTok? The MicroSports PR Problem Why it Matters The emergence of MicroSports. Sports broadcasting was always defined by two things: the event itself and the ancillary content surrounding it. Multi-hour pre-game panels, bloated shoulder programming designed to keep audiences
Y2K Is Back and Gen Z Never Lived It. That's Exactly Why It's Working. Why it Matters Nostalgia, right? The aggressive resurgence of Y2K-era branding, spearheaded by legacy brands like Gap, Coach, Bath & Body Works, and Pizza Hut, is turning heads in marketing strategy.
Streaming Is Getting Older. Publicity Needs to Catch Up Why it Matters The revelation that streaming audiences are rapidly aging, inching closer to the historic demographic profile of legacy linear television, represents a wow shift for the digital entertainment. For over a decade, there was a singular promise: streaming platforms